No matter how great your application is, no one is going to search it online until you haven’t made any effort to make it unique and engaging. In today’s highly competitive world of applications, for developers, it is mandatory to create a strategy to promote their mobile apps in an efficient way.
Presently, application development has become a very lucrative business across the globe. Several top mobile app development companies are getting into developing dedicated iOS as well as Android. It doesn’t matter what type of app you need, if you choose the best development company in India, then it could be one of the best business decisions you have ever made. If you have already created an amazing mobile app for your business, now it’s time for some smart move and let people know about your app to make it viral. There’s a big question arrive after the creation of the app, how your app will look to the customers and how it will attract them?
The major problem with mobile application developers is that they are techies and not a marketer. The decision to publish in multiple stores is one that should not be taken so lightly. In order to promote an android app, here I have listed 7 important points to help you promote and market your mobile app to the store-
Give a Precise Description to Your Application
Well, this is a key feature of your application. Here, you should clearly mention a segment to which your app actually belongs and also mention the highlights which makes it unique from others.
Create an App Video
This is one of the most useful tips that I would suggest for attracting the visitors. Sometimes, the reviewers mostly prefer to take a look at the video instead of downloading it. For the best results, a video is a great tool which helps reviewers get the complete feel of your app along with the UI, graphics, sounds, and so on. Please make sure that you make this video short and as entertaining as possible.
Retest Your App before Submission
Testing of an application is the vital part before you submit it to the store. Presently, Android offers you all the tools necessary for testing, so make sure that you make full use of them. Although you can use emulators to test your app, it is most preferable to use an actual Android-powered device, because this will give a complete feel of your app on a physical device.
Assign a Version to your App
For the best traffic, you can assign a version number for your application. Further, you can properly number each subsequent updated version of your app in the future.
Optimizing for Multiple Store
It is well-known that the higher ranks in an app store’s search results, the more visible it is to the target audiences. App-Store-Optimization (ASO) is an absolute necessity for enhancing the discoverability of your app, and each app store has unique criteria for optimization. Apart from Google Play Store, there are some other popular stores where you can submit your apps, such as Amazon, Appbrain, Slideme, Getjar and Mobogenie.
Create Free and Paid Versions
Creating the free version of your application gets the large user base and then it will attract the user in buying add-ons or the full version if he/she likes it. Moreover, you can simply launch a free app with the ad and promote an ad-free with some advance feature in your premium version.
Applying Promotion Code
Make sure to offer customers a promotion code when downloading, so that they get a hands-on with your app immediately. This amazing idea is especially useful for apps which are fresh and have been recently launched. You can even giveaway promotional items such as coffee mugs, t-shirts etc., which will surely enhance your brand awareness.
For every mobile application developer, it is crucial to get maximum attention from their target audience. These 7 tips mentioned above are sure to help mobile application developers to promote their application efficiently in a small period of time. It is also important to note that, by the end the quality and usability of your app, which is going to grab more attention among users. But, keeping all these in minds would surely help those who are looking for more visibility in the marketplace.