Instagram will let users convert their stories into ads
It is a strategy that we are already seeing on Facebook today, and it is beginning to be tested in the photo application, so it will arrive soon.
Ads on Instagram
The new feature in question that will soon reach Instagram is called “Promote” ads for Stories. It is not available yet, although it is a tool to promote the stories. So that they are reflected in a user’s story feed as if it were one more. So unlike other ads in the app, they are perfectly integrated into the stories.
Administrators will be able to take various actions out, how to choose a market segment they want to target with these ads. Either by age or because they live in a certain area. They will be aspects that this function will allow to configure.
Instagram is already doing tests with it. So it will not take too long until it is officially introduced in the application.