Canon, a Japanese technology firm with global recognition, has unveiled a ‘close to Customer’ strategy in West Africa which is aimed at revolutionalising the Nigerian photography market.
The company said that the strategy is also aimed at enhancing its business in the African continent and strengthening its in-country presence and focus.
Speaking to journalists at the launch, Roman Troedthandl, Managing Director of CCNA, said; ‘Strengthening our operations in Nigeria is a testament to our commitment to invest in African markets and provide the best possible services to our customers and partners in the region’.
He added that; ‘We will further enhance our network of distributors and partners in Nigeria and across West Africa, as the market has seen substantial growth in the past , and has tremendous potential for further growth’.
‘Nigeria, with the largest population of over 180million within Africa and the high MASH growth potential, is a key market for Canon.
It is an important hub in industrial & production printing segment, and has a thriving film industry all of which Canon can support through our value added services.
Our goal is to extend our services to the largest number of customers possible by being closer to them’.
Also speaking at the launch, Canon Sales Director, Michele Tuscano, noted that for the firm to succeed in Africa, it plans to have its presence in Nigeria and was also doing this with high-level partners.
He concluded that the firm will be working with global organizations to achieve its goals.