First of all, this is a new tool for the advertising industry.\u00a0All this so that both the content producer and the end consumer can produce and receive something more creative.\u00a0Something more captivating that flee to the usual parameters and\u00a0status quo\u00a0of advertising. Therefore, Facebook has launched a new website called\u00a0\u201cInspiration\u201d.\u00a0In practice, it is a new platform, a new site where it presents new inspirational and creative possibilities for the advertising industry. Inspiration, the new Facebook site\/platform With this new creative space, Facebook demonstrates its commitment to creativity.\u00a0Hereby providing more ability for producers\/creators to build their ideas into Facebook\u2019s family of applications.\u00a0In short, it is a great tool to encourage its users to invest in the social network itself, this time with sponsored publications.\u00a0Even so, the social network reiterates, above all, the commitment to help companies of all sizes to build excellent creative work.\u00a0This is always able to promote results. Promoted publications are a source of revenue for Facebook Therefore, and firstly, the social network now offers a new\u00a0\u201cInspiration\u201d\u00a0section, which in conjunction with Facebook Business offers creative examples to inspire those looking for the next big idea. Secondly, the site also provides guidelines and resources to help you create ads that work for any business.\u00a0In short, so that they have good repercussion with their customers. You can access Inspiration here:\u00a0facebook.com\/business\/inspiration\u00a0 Third, Inspiration includes examples of the best ads selected by the Facebook creative store.\u00a0Well here\u2019s a monthly ranking of the best performing video ads. All this so you can see what kind of strategy is working for each company.\u00a0However, you can also get creative guidelines for creating the most effective ads, such as\u00a0branding\u00a0tips\u00a0and framing, and video duration recommendations. The site also features such as\u00a0Mobile Studio,\u00a0the\u00a0Creative Hub\u00a0and the\u00a0Ads Guide\u00a0to make it easy to create great ads.\u00a0In short, a whole range of tools for your sponsored publications to have the desired effect.